Q Awards London
QUEEN LAUNCH ‘QUEEN BOHEMIAN LAGER’
Celebrating 40 years of the Iconic Classic
2015 sees arguably the greatest song ever celebrating its 40th Anniversary!
That song is ‘Bohemian Rhapsody’ by the legends that are Queen!
Having been showered with awards and accolades over the years including being voted Greatest Song of All Time, Bohemian Rhapsody has become more than just a song, it’s a feeling that can’t be denied!!
To mark this great occasion in the passing of time, RnR Brew Ltd, in conjunction with Queen, are launching Queen Bohemian Lager. Now, not only will this famous song ring true to us all, we will now be able to taste the song in all of its glory!
It’s Pilsner! We will not let you go!
Pilsner lager, has always been a favourite of Queen and the one and only Freddie Mercury, as many glasses of beer sat on top of Freddie’s grand piano for him and the band to enjoy during the many classic Queen concerts.
Earlier this year the band played in Prague, where they enjoyed the best pilsner beer where it has been produced for centuries, the Bohemian Czech Pilsner.
The original Queen crest that graces the Queen Bohemian Lager was designed by Freddie while he was a student at Ealing Art College in London, where he earned a diploma in art and graphic design. Those were the days when a young band grew to become one of the ‘Greatest Bands of all Time.’
The pilsner lager was born out of Plzen in the western half of the Czech Republic and previously part of the of Bohemian Kingdom back in the 1840’s and became known as the Bohemian Pilsner. The brewery that was established in 1551 is based in Southern Bohemia; a region of ponds, charming countryside and great beer.
Queen Lager has taken everything that is unique and original from Pilsner, combined it with that special Queen ingredient and produced a golden, hoppy lager with an IBU of 33 and ABV of 4.7% making it sessionable.
Using only Czech ingredients, Queen pilsner is produced adhering to strict EU requirements for PGI (Protected Geographical Indication) status, as granted to products of special quality and produced within designated areas in this case in the Czech republic, its similar to Champagne in the Champagne region of France.
Queen Bohemian lager has only 3 ingredients (brewed to strictest of purity laws): Soft artesian water, Moravian Czech barley malt and Noble Saaz hops , bottom fermented and not overly gassy while lagering at 2 to 4 C for a minimum of 35 days to perfect its set of flavours before bottling for Lager/Queen fans.
Queen Lager is brewed in the Kingdom of Bohemia, Czech Republic for RnR Brew Ltd. Under licence with Bravado International Group. You will be able to ‘Break Free the Bohemian’ initially in UK this summer with a worldwide release following.
For more information please go to www.QueenLager.com
Notes to Editors:
Queen, the band that have had a career spanning over 40 years with hits tracks such as “Bohemian Rhapsody", "We Will Rock You" and "We Are the Champions". The band has released a total of 18 number one albums, 18 number one singles, 10 number one DVDs and have over 27 million Facebook fans.
Queens estimated record sales range close to 300 million records, making them one of the world's best-selling music artists. The band was inducted into the Rock and Roll Hall of Fame in 2001.
RnR Brew Ltd:
RnR Brew’s business is the marketing and distribution of licensed beverage and food products worldwide. Amazing work for their partners is their promise. www.RnRbrew.com
Bravado International Group:
Bravado is the leading global, full service merchandising company that develops and markets high-quality licensed merchandise to a worldwide audience, with offices in 25 countries with over 300 employees worldwide. www.bravado.com